Augmented Reality will be bigger than Virtual Reality

  • Deniz Ergürel

In an interview with ABC News Good Morning America, Apple CEO Tim Cook reconfirmed his interest in augmented and virtual reality. However Tim Cook believes that augmented reality is going to be much more interesting than virtual reality. “There’s virtual reality and there’s augmented reality — both of these are incredibly interesting, but my own view is that augmented reality is the larger of the two, probably by far.” Tim Cook said, regarding a question about Apple’s position on virtual reality.

There’s a lot of really cool things there with VR and AR
“Augmented reality gives the capability for both of us to sit and be very present, talking to each other, but also have other things — visually — for both of us to see.” he continued.

“Maybe it’s something we’re talking about, maybe it’s someone else here who’s not here present but who can be made to appear to be present. Virtual reality sort of encloses and immerses the person into an experience that can be really cool, but probably has a lower commercial interest over time,” Cook said. “Less people will be interested in that.”

Regarding the areas of use for AR and VR, Tim Cook said “There’s some really cool areas there for education and gaming that we have a lot of interest in,”
Apple registered seven VR and AR patents, and formed a special team

In a recent news, Apple is reported to patent a wireless VR headset. Titled as “Head-Mounted Display Apparatus For Retaining A Portable Electronic Device With Display” this marks the seventh U.S. patent that Apple has received related to virtual and augmented reality HMDs. In January, the Financial Times reported that Apple has a secret team that involves hundreds of employees working to develop applications on virtual and augmented reality.

Earlier this year at the Apple earnings day conference, Tim Cook had confirmed that Apple has plans on augmented reality technology. “We are high on AR in the long run,” he said. “We think there’s great things for customers and a great commercial opportunity. The number one thing is to make sure our products work well with other developers’ kind of products like Pokemon, that’s why you see so many iPhones in the wild chasing Pokemons.” (source)