Sectors

Augmented reality has many possibilities.

Archaeology

Archaeology

AR can be used to aid archaeological research, by augmenting archaeological features onto the modern landscape, enabling archaeologists to formulate conclusions about site placement and configuration.
Another application given to AR in this field is the possibility for users to rebuild ruins, buildings, landscapes or even ancient characters as they formerly existed.
Architecture

Architecture

AR can aid in visualizing building projects. Computer-generated images of a structure can be superimposed into a real life local view of a property before the physical building is constructed there.
AR can also be employed within an architect's work space, rendering into their view animated 3D visualizations of their 2D drawings. Architecture sight-seeing can be enhanced with AR applications allowing users viewing a building's exterior to virtually see through its walls, viewing its interior objects and layout.
Visual art

Visual art

AR technology has helped disabled individuals create visual art by using eye tracking to translate a user's eye movements into drawings on a screen. An item such as a commemorative coin can be designed so that when scanned by an AR-enabled device it displays additional objects and layers of information that were not visible in a real world view of it.
AR in visual art opens the possibility of multidimensional experiences and interpretations of reality. Augmenting people, objects, and landscapes is becoming an art form in itself.
Greeting cards

Greeting cards

AR technology has been been used in conjunction with greeting cards. They can be implemented with digital content which users are able to discover by viewing the illustrations with certain mobile applications or devices using augmented reality technology. The digital content could be 2D and 3D animations, standard video and 3D objects with which the users can interact.
In 2015, the Bulgarian startup iGreet developed its own AR technology and used it to make the first premade “live” greeting card. It looks like traditional paper card, but contains hidden digital content which only appears when users scan the greeting card with the iGreet app.
Commerce

Commerce

AR can enhance product previews such as allowing a customer to view what's inside a product's packaging without opening it. AR can also be used as an aid in selecting products from a catalog or through a kiosk. Scanned images of products can activate views of additional content such as customization options and additional images of the product in its use. AR is used to integrate print and video marketing. Printed marketing material can be designed with certain "trigger" images that, when scanned by an AR enabled device using image recognition, activate a video version of the promotional material.
A major difference between Augmented Reality and straight forward image recognition is that you can overlay multiple media at the same time in the view screen, such as social media share buttons, in-page video even audio and 3D objects. Traditional print only publications are using Augmented Reality to connect many different types of media.
Education

Education

Augmented reality applications can complement a standard curriculum. Text, graphics, video and audio can be superimposed into a student’s real time environment. Textbooks, flashcards and other educational reading material can contain embedded “markers” that, when scanned by an AR device, produce supplementary information to the student rendered in a multimedia format.
Mobile apps using augmented reality are emerging in the classroom. The mix of real life and virtual reality displayed by the apps using the mobile phone's camera allows information to be manipulated and seen like never before. Many such apps have been designed to create a highly engaging environment and transform the learning experience.
Emergency management

Emergency management

Augmented reality systems are used in public safety situations - from super storms to suspects at large. Technologies like augmented reality and the growing expectation of the public will continue to force professional emergency managers to radically shift when, where, and how technology is deployed before, during, and after disasters.
An example, a search aircraft is looking for a lost hiker in rugged mountain terrain. Augmented reality systems provide aerial camera operators with a geographic awareness of forest road names and locations blended with the camera video. As a result, the camera operator is better able to search for the hiker knowing the geographic context of the camera image. Once found, the operator can more efficiently direct rescuers to the hiker's location.
Video games

Video games

Augmented reality allows video game players to experience digital game play in a real world environment. Companies and platforms like Niantic and LyteShot emerged as augmented reality gaming creators.
Tourism and sightseeing

Tourism and sightseeing

Augmented reality applications can enhance a user's experience when traveling by providing real time informational displays regarding a location and its features, including comments made by previous visitors of the site. AR applications allow tourists to experience simulations of historical events, places and objects by rendering them into their current view of a landscape.
AR applications can also present location information by audio, announcing features of interest at a particular site as they become visible to the user.
Industrial design

Industrial design

AR can help industrial designers experience a product's design and operation before completion. Volkswagen uses AR for comparing calculated and actual crash test imagery. AR can be used to visualize and modify a car body structure and engine layout. AR can also be used to compare digital mock-ups with physical mock-ups for finding discrepancies between them.
Medical

Medical

Augmented Reality can provide the surgeon with information, which are otherwise hidden, such as showing the heartbeat rate, the blood pressure, the state of the patient’s organ, etc. AR can be used to let a doctor look inside a patient by combining one source of images such as an X-ray with another such as video.
Examples include a virtual X-ray view based on prior tomography or on real time images from ultrasound and confocal microscopy probes, visualizing the position of a tumor in the video of an endoscope, or radiation exposure risks from X-ray imaging devices. AR can enhance viewing a fetus inside a mother's womb. It has been also used for cockroach phobia treatment. Also, patients wearing augmented reality glasses can be reminded to take medications.
Beauty

Beauty

In 2014 the company L'Oreal Paris started developing a smartphone and tablet application called "Makeup Genius", which lets users try out make-up and beauty styles utilizing the front-facing camera of the endpoint and its display.
Translation

Translation

AR systems can interpret foreign text on signs and menus and, in a user's augmented view, re-display the text in the user's language. Spoken words of a foreign language can be translated and displayed in a user's view as printed subtitles.
Military

Military

In combat, AR can serve as a networked communication system that renders useful battlefield data onto a soldier's goggles in real time. From the soldier's viewpoint, people and various objects can be marked with special indicators to warn of potential dangers. Virtual maps and 360° view camera imaging can also be rendered to aid a soldier's navigation and battlefield perspective, and this can be transmitted to military leaders at a remote command center.
Navigation

Navigation

AR can augment the effectiveness of navigation devices. Information can be displayed on an automobile's windshield indicating destination directions and meter, weather, terrain, road conditions and traffic information as well as alerts to potential hazards in their path. Aboard maritime vessels, AR can allow bridge watch-standers to continuously monitor important information such as a ship's heading and speed while moving throughout the bridge or performing other tasks.
Construction

Construction

With the continual improvements to GPS accuracy, businesses are able to use augmented reality to visualize georeferenced models of construction sites, underground structures, cables and pipes using mobile devices.
Augmented reality is applied to present new projects, to solve on-site construction challenges, and to enhance promotional materials. Examples include the Daqri Smart Helmet, an Android-powered hard hat used to create augmented reality for the industrial worker, including visual instructions, real time alerts, and 3D mapping.
Office workplace

Office workplace

AR can help facilitate collaboration among distributed team members in a work force via conferences with real and virtual participants. AR tasks can include brainstorming and discussion meetings utilizing common visualization via touch screen tables, interactive digital whiteboards, shared design spaces, and distributed control rooms.
Sports and entertainment

Sports and entertainment

AR has become common in sports telecasting. Sports and entertainment venues are provided with see-through and overlay augmentation through tracked camera feeds for enhanced viewing by the audience. Examples include the yellow "first down" line seen in television broadcasts of American football games showing the line the offensive team must cross to receive a first down.
AR is also used in association with football and other sporting events to show commercial advertisements overlaid onto the view of the playing area. Sections of rugby fields and cricket pitches also display sponsored images. Swimming telecasts often add a line across the lanes to indicate the position of the current record holder as a race proceeds to allow viewers to compare the current race to the best performance. Other examples include hockey puck tracking and annotations of racing car performance and snooker ball trajectories.
Task support

Task support

Complex tasks such as assembly, maintenance, and surgery can be simplified by inserting additional information into the field of view. For example, labels can be displayed on parts of a system to clarify operating instructions for a mechanic who is performing maintenance on the system. Assembly lines gain many benefits from the usage of AR. In addition to Boeing, BMW and Volkswagen are known for incorporating this technology in their assembly line to improve their manufacturing and assembly processes.
Big machines are difficult to maintain because of the multiple layers or structures they have. With the use of AR the workers can complete their job in a much easier way because AR permits them to look through the machine as if it was with x-ray, pointing them to the problem right away.
Television

Television

Weather visualizations were the first application of augmented reality to television. It has now become common in weathercasting to display full motion video of images captured in real-time from multiple cameras and other imaging devices. Coupled with 3D graphics symbols and mapped to a common virtual geo-space model, these animated visualizations constitute the first true application of AR to TV.
Augmented reality has also become common in sports telecasting. Sports and entertainment venues are provided with see-through and overlay augmentation through tracked camera feeds for enhanced viewing by the audience.
Augmented reality is starting to allow Next Generation TV viewers to interact with the programs they are watching. They can place objects into an existing program and interact with these objects, such as moving them around.